Honda builds giant LED display out of Insights for commercial

Honda will debut its latest TV ad ‘Let it Shine’ in April to support the launch of its new hybrid car, the Insight. The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across Europe, the Middle East, Africa and Russia (EMEAR) by 2015.
The 60, 30, 20 [...]

Save the Environment and Money with Low Emissions Sports Cars

With the dire state of the economy, as well global warming concerns, consumers are now more careful than ever with how they spend their money. The result of these concerns has been a rising interest in clean emissions cars — such as battery powered plug-in Hybrids — which produce no pollution, and use electricity that [...]

Jodie Kidd takes Fiat 500 on Eco-Test Drive

Supermodel Jodie Kidd became the first person in the UK to take a Fiat ‘eco’ test drive in a new initiative designed to highlight the benefits of environmentally-friendly motoring.

Six foot two inch tall Jodie used a new Fiat 500 city car to take her eco:test at the start of the new programme, which is being [...]

eRUF Greenster

The Evolution of the eRUF in Collaboration with our Technology Partner Siemens Corporate Technology
Software and sensor technology and of course electric drive train systems, and the The research organization of Siemens (Corporate Technology) is working intensively on the topic of electro mobility, which could become part of its environment portfolio, with 19 billion Euros already [...]

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