eco-driving techniques at the IAA 2009
When is the best time to shift into the next gear? When does it make sense to switch the engine off? Visitors to the 63rd International Motor Show (IAA) Cars can get answers to these and other questions in the free Eco-training. An anticipatory driving style not only helps to reduce fuel consumption and CO2 [...]
Recycled Mobil 1 Portrait
Unique portrait of the 2008 FIA Formula OneTM World Drivers Champion commissioned for National Oil Check Week Reigning 2008 FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, became one of the most pictured British sportsmen in the world when he became the youngest driver to win the title. But none of the portraits of the [...]
Honda builds giant LED display out of Insights for commercial
Honda will debut its latest TV ad ‘Let it Shine’ in April to support the launch of its new hybrid car, the Insight. The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across Europe, the Middle East, Africa and Russia (EMEAR) by 2015. The 60, 30, [...]
Jodie Kidd takes Fiat 500 on Eco-Test Drive
Supermodel Jodie Kidd became the first person in the UK to take a Fiat ‘eco’ test drive in a new initiative designed to highlight the benefits of environmentally-friendly motoring. Six foot two inch tall Jodie used a new Fiat 500 city car to take her eco:test at the start of the new programme, which is [...]
Jetta TDI Named ‘Best Of The Year’ in MotorWeek’s Drivers’ Choice Award Competition
The Jetta TDI clean diesel was named “Best of the Year” by MotorWeek in its 2009 Drivers’ Choice Award competition, taking the top spot in the annual contest. The honor was bestowed on the Jetta TDI clean diesel in ceremonies at the Chicago Auto Show. MotorWeek, the long-running television automotive news magazine, looks at vehicles [...]
Top 5 Reasons to Drive Green
Green technology, especially when talking about cars, has been growing and expanding by leaps and bounds over the last several years. From hybrid vehicles and full electric cars, to vehicles that run on biodiesel, the market for green cars is rapidly growing as well in response to an increasing demand for vehicles that are less [...]
Toyota Prius named greenest technology
The Toyota Prius has been named alongside the Apple iPhone, BBC iPlayer and the Nintendo Wii as one of the winners at the inaugural British Technology Awards, collecting the Greenest Technology of the Year Award. The Awards – which have been voted for online by the general public through www.britishtechnologyawards.com and by readers of Computeractive [...]
Making sense of the green car phenomenon
Over the past few years the impact we have on our planet with regards to emissions has become a major issue, many of us are now familiar with the idea of hybrid cars and carbon foot prints. A lot of pressure from the government and ecological groups alike has sparked much of the public’s interest [...]