Recycled Mobil 1 Portrait


Unique portrait of the 2008 FIA Formula OneTM World Drivers Champion commissioned for National Oil Check Week

Reigning 2008 FIA Formula OneTM World Drivers’ Champion, Lewis Hamilton, became one of the most pictured British sportsmen in the world when he became the youngest driver to win the title.

But none of the portraits of the 24-year old links him so completely to his sport as this stunning portrait in oil, commissioned to kick off National Oil Check Week….Because the twist is that the oil used is Mobil 1 race oil taken directly from the Vodafone McLaren Mercedes car in which Lewis won last year’s British Grand Prix at Silverstone. Read more

TMC to Lease 200 Plug-in Hybrid Vehicles in Japan

Tokyo – TOYOTA MOTOR CORPORATION (TMC) announces it will lease a plug-in hybrid vehicle in Japan in collaboration with local governments selected under the Japanese Ministry of Economy, Trade and Industry’s EV & PHV Towns program1, which aims to promote the widespread use of electric vehicles and plug-in hybrid vehicles.

TMC is developing a plug-in hybrid vehicle-based on the third-generation “Prius”- equipped with a lithium-ion battery that can be charged via external power sources such as household electricity. This will be the first time a lithium-ion battery is to be employed in a Toyota vehicle for propulsion. Starting at the end of 2009, TMC plans to lease approximately 200 of the vehicles to designated users such as government ministries, local governments and corporations.

A plug-in hybrid vehicle operates as an electric vehicle when used for short distances and can operate as a conventional hybrid vehicle when used for medium to long-distance trips. This means it can be used regardless of remaining battery power or availability of battery-charging infrastructure in place. Furthermore, plug-in hybrid vehicles are expected to achieve higher fuel efficiency than conventional hybrid vehicles, limit consumption of fossil fuels, reduce CO2 emissions and atmospheric pollution, and, by charging with off-peak electricity, promise a more economical vehicle powering solution. Read more

In my Prius video

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McLaren Mercedes worldwide exclusive footage

McLaren Mercedes showcasing a cutting edge development in the aerodynamics of the rear wing used in the Monaco GP qualifying session. The break through in the rear wing has shaved off between 0.3 and 0.4 seconds a lap compared to the car which raced in Barcelona and you also hear exclusively from Martin Whitmarsh, the Team Principal for Vodafone McLaren Mercedes.

HIGHER MPG DEAL IS STEP IN RIGHT DIRECTION

The new White House-brokered agreement on increased auto fuel efficiency averaging 35.5 miles per gallon (MPG) for new cars and light trucks sold in 2016 is ”historic and a great beginning for recovering America’s position in the global auto market,” according to 40MPG.org and TheCLEAN.org.

40MPG.org Founder and Civil Society Institute President and Founder Pam Solo said: “We need to continue fostering innovations that can make U.S. cars even more fuel efficient. We applaud California and the other states that applied sufficient pressure on greenhouse gas controls to bring reluctant automakers to the bargaining table. The Obama White House also deserves credit for finding a way to get these parties to agree on a timetable that actually accelerates progress in the United States to achieving greater energy efficiency. This is a historic and a great beginning for recovering America’s position in the global auto marketplace.”

Ailis Aaron Wolf, spokesperson for 40MPG.org, said: “Every bit of additional fuel efficiency is welcome for U.S. vehicles. Anyone who thinks that oil prices are going to remain at relatively low levels for the long term is fooling themselves. When gas pump prices jump again above $3 and $4 dollars, as experts predict that they will, Americans will once again flock to the most energy efficient vehicles available. U.S. auto companies need to do better if they want to remain competitive in an increasingly tough and competitive global marketplace. Hopefully, the new MPG deal with help to create a culture of innovation and experimentation that will help put the U.S. auto industry back on top.”

In a June 2007 report, the nonprofit 40MPG.org project of the Civil Society Institute noted that Japan is moving to the equivalent of 48 MPG by 2010, the European Union is shooting for about 44 MPG currently and China is requiring the equivalent today of 37 MPG. Automotive News reported nearly two years ago that Japan already has in place fleet economy rules equal to more than 45 MPG. In February 2007, 40MPG.org issued a report showing that there are more than 100 vehicle makes for sale around the world – but not in the United States — that get combined gas mileage of 40MPG or better. This figure, which included a number of clean diesels, appears to have changed very little in recent years.

ABOUT THE GROUPS

Founded in 2006, 40MPG.org (http://www.40MPG.org) is a project of the nonprofit and nonpartisan Civil Society Institute (http://www.CivilSocietyInstitute.org). The nonprofit and nonpartisan Civil Society Institute (http://www.CivilSocietyInstitute.org) is a think tank that serves as a catalyst for change by creating problem-solving interactions among people, and between communities, government and business that can help to improve society. Since 2003, CSI has conducted more than 20 major surveys and reports on energy and auto issues, including vehicle fuel-efficiency standards, consumer demand for hybrids/other highly-fuel efficient vehicles, global warming and renewable energy. In addition creating 40MPG.org and the Hybrid Owners of America (http://www.HybridOwnersofAmerica.org), CSI is a co-convener of TheCLEAN.org.

TheClean.org (http://www.TheCLEAN.org) is a collaborative movement of 130 state and local organizations and individuals who will encourage and support policy makers at all levels of government to implement new energy policies. The Civil Society Institute worked with grassroots organizations across the United States to help organize the TheClean.org campaign.

2010 Toyota Prius receives 80,000 pre-orders

Toyota Motor Corp said on Monday its new Prius had received pre-sale orders for 80,000 vehicles in Japan, kicking off what promises to be a fierce battle against hybrid rival Honda Motor Co.

Toyota, which has dominated the market for gasoline-electric cars so far, is looking to take back the crown after Honda’s new Insight became the first hybrid ever to top the best-sellers’ list in Japan last month.

“The hybrid market is going to be one of the fastest-growing segments in the world,” said JPMorgan Securities auto analyst Takaki Nakanishi.

“With the global economy in a recession, luxury and large cars are not selling but fuel-conscious cars are in fact growing. Toyota’s earnings performance is hurting right now, and they can’t afford to lose the lead in this market,” he said. Read more

7th of May 2009 ‘The fastest, the furthest, and everything in between’

This film demonstrates how Shell pushes the boundaries of both performance and efficiency in an epic journey across Europe. It highlights Shell’s technical partnership with Ferrari, as well as its hosting of the annual Eco-Marathon, whose record holders covered over 3300 km on the equivalent of 1 litre of fuel.

The Shell Eco-marathon challenges the world’s greatest young engineering minds to design, build, and test vehicles that travel further using less energy.

Watch the video of the epic journey across Europe, showing Shell’s involvement with the fastest, furthest and everything in between.

Ford Fusion Hybrid Drives 1445 Miles on Single Tank

Drivers trained in mileage-maximizing techniques such as smooth acceleration and coasting to red lights were able to get an extraordinary 1,445.7 miles out of a single tank of gas during a fund-raising effort in Washington, D.C. that concluded today. They did it by averaging 81.5 miles per gallon in an off-the-showroom floor, non-modified 2010 Ford Fusion Hybrid, the most fuel-efficient midsize car in North America – nearly doubling its U.S. certified mileage.

The Fusion Hybrid 1,000-Mile Challenge started at 8:15 a.m. EDT on Saturday, April 25, from Mount Vernon, Va., and ended this morning at 5:37 a.m. on George Washington Parkway in Washington, D.C. After more than 69 continuous hours of driving, the Fusion Hybrid finally depleted its tank and came to a stop with an odometer reading of 1,445.7 miles – setting a world record for gasoline-powered, midsize sedan.

The challenge team, which included NASCAR star Carl Edwards, high mileage trailblazer Wayne Gerdes and several Ford Motor Company engineers, raised more than $8,000 for the Juvenile Diabetes Research Foundation (JDRF) by exceeding the goal of 1,000 miles on a single tank of gas. The Fusion Hybrid’s official estimated range is approximately 700 miles per tank. Read more


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