Strong Consumer Interest in Purchase of Green Cars
Environmental responsibility versus economic stability. In the case of new car purchases, Autobytel’s most recent What’s Hot Now report released today reveals that consumers are concerned with both and believe they can find it in the purchase of a green car. In the wake of the Gulf Oil spill and concerns about the environment and the economy, consumers are interested in vehicles that can contribute to a greener earth as well as lessen the impact on their pocketbook.
57% of those surveyed revealed an interest in purchasing an alternative fuel vehicle in the next 12-months. Although economics was a leading factor in the purchase of an alternative fuel vehicle with over 50% reporting ‘Economics, better gas mileage’ as the reason for purchasing a green car, being ‘environmentally responsible’ and ‘reducing dependence on foreign oil’ combined was the reason cited by 39% of the respondents.
The report reveals strong green vehicle purchasing trends – and more susceptibility to environmental concerns – in the next generation of car buyers: one out of four under 25 years of age report they are definitely considering purchasing an alternative fuel or high MPG vehicle in the next twelve months – and over half said that environmental factors impacted their likelihood to buy a green vehicle.
“Consumers are interested in being fiscally and environmentally responsible when considering their next vehicle purchase,” said Jeff Coats , president and CEO, Autobytel. “Our latest What’s Hot Now report reveals good news for the makers of alternative energy and high mpg vehicles.”
Autobytel’s What’s Hot Now in Green snapshot survey was conducted on Autobytel’s network of consumer automotive sites, including autobytel.com, in July 2010. Over 2,000 consumers responded to the survey. Key results of the study reveal (see charts and highlights below):
• Green Potential High in Next 12 Months
• Stronger Still in 2-5 Years
• Economy Impacts Buying Choices
• Gas pump prices affect likelihood to purchase an alternative fuel vehicle.
• Under 25s: Generation Green
• Hybrid still Tops
More more information on this subject please go to: www.autobytel.com
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